Culture matters – but so does IQ

It is easy to understand that agency life and the technology world has been largely influenced by those great American firms such as Google, Twitter, Facebook and many other Silicon Valley giants.

So it is not uncommon to walk into startups or agencies that have the fridge stacked with fizzy drinks, the football or pool table, the best of tech, huge multi monitor setups, bean bags and all the other crazy antics that go along with such a young, vibrant and energetic environment such  as the agency I ran for the last ten years had.

The problem is building a fantastic culture will only ever take you so far – you still need to hire the best people possible for the team. Recruitment has forever been one of the most difficult aspects of growing a business.

At my previous company iBox which I ran for 10 years we hired some of the best and brightest people I’ve ever had the pleasure of meeting and couldn’t have been more proud of each team member and their empathy, intelligence and drive.

This is not something that is straight forward to find – along side building a team that creates and maintains a culture you want to exist in your company, the fact that each member of the team has to be at the top of their game every day can only exist in an environment where they work well together and operate under a single vision.

You can teach culture, it can be instilled into your new recruits by your existing team – scale the vision. But a good team member needs to have IQ (and <a href="https://en.wikipedia.org/wiki/Emotional_intelligence" target="_blank" data-cke-saved-href="https://en click this link here now.wikipedia.org/wiki/Emotional_intelligence”>EQ) enough so that they can make those sales calls you need, build that beautiful web page or put together the incredibly detailed marketing plan but also integrate within the organisation beyond their basic job description.

A team member that goes above and beyond those ten bullet points set out in their job description is someone that doesn’t need telling on a daily basis how much value they bring to their organisation but realises that they are making a difference every day. A problem solver vs a problem stater makes an enormous difference to an organisation.

iBox had an incredible collective of highly intelligent people and I’m happy to see each one in a role they can continue to develop in going forward.

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