Personal & business branding 2010
We are in 2010 – that’s twenty ten – where this year we should be coming out of the recession and we need to do it with a bang.
There has never been a more important time to get it right, your business brand and your personal brand. This is the year that social media will really dominate for a lot of businesses. Last year non tech people just found out about Twitter and the side of facebook above that of teenagers thanks to a vast number on celebs jumping on the social media bandwagon.
It’s not sufficient that you grab a Twitter/facebook account put up a message here and there in order to promote your business or personal brand. As with any kind of marketing, branding both online and off takes time and effort which is the key to the success effort and passion. It’s no good putting effort in if you have no passion and caring for your audience.
Over the next few weeks I’m going to release a few posts about branding online and how to do better.
But first of all determine the following
- who is your target audience – not necessarily for selling to but your current client base and in people a similar niche
- Are you promoting you as a brand, your company or both?
- What is your overall goal – sell more? drive traffic? provide better customer service? improve brand awareness? Other???
- How are you going to put your message across without annoying people or being pushy?
- Are you dedicated enough to follow through and keep on top of this?
- How are you going to track all of your efforts?
Tips, in-depth look at various tools, sites and how to’s to come soon. How do you manage your social networking efforts to promote your brand?
