Link building is rarely an easy task, and it’s often tempting to rush and take short cuts; below are five tips which have been compiled to help build a natural link profile:
Link building top five tips
1. Gain links from a variety of sources
Putting “all your eggs in one basket” when link building only takes an unfriendly algorithm update to demolish all those painstaking months of work. Obtaining links from a variety of sources is a more natural way to build your link profile in addition to being steadier and more secure.
2. Use a combination of follow and no-follow
More aggressive SEO tactics are likely to dismiss no-follow links as they don’t pass on link juice to the targeted site. These links from sites (social media sites for example) can be a great way to drive traffic, encourage recommendations and increase brand awareness. No follows are included in many of the available link-analysis tools link counts; they still provide value - if not link juice. There is a chance too that search engines may look on sites with few or no no-follows with suspicion, and we all know how much the search engines hate links being gained specifically for optimisation purposes.
3. Build links consistently over time
We all know there are tools out there to gain thousands of incoming links in one hit - we also know the majority of these links are likely to be “spammy” and of low quality. It’s natural to build links overtime; as we forge connections through social media or new clients, it is inevitable to then build links through recommendations, testimonials and new content sharing. As well as looking for variety, look for consistency and remember - the link building is never done!
4. Look to get links from sites relevant to your industry
The search engines are all about relevancy - why would they rank a non-relevant site in the SERP’s? Users are trying to find what they need; linking sites relevant to what your site is about can give more credibility, adding extra weight to your relevancy ranking. As you build industry contacts, your links will grow.
5. Link to different pages of your site
It’s unnatural to have every link point to the home page of your site. In reference in particular to larger sites that more likely to cover a bigger variety of topics within their pages, there will be topics covered on different pages that may warrant different links. Of course some pages such as contact and the deeper pages don’t provide much value in relevancy if linked to, however topical pages are often relevant and can complement your link profile.
These five tips will help you create a natural link building profile. Remembering links can take a while to do their work, having patience and the foresight to assess where links will be coming from are also valuable attributes when optimising your site’s link status.
[caption id=”” align=”alignright” width=”166” caption=”Charlotte Waller of SEO Gemini”][/caption]
Charlotte Waller specialises in small business SEO; visit her site for more information and articles.